Fractional COO for Restaurant & Hotel Brands
Building scalable Restaurant and Lifestyle Hotel brands — without owner dependency.
I partner with ownership at growth inflection points — installing strategic clarity, leadership rhythm, and operating systems that reduce owner dependency to enable scale.
When Growth Starts To Feel Heavy— It’s Time for Different Leadership
Most owners reach out when the wheels are wobbling — when the brand that once felt electric starts to drift, operations feel heavy, and growth begins to feel harder instead of more exciting.
I’m the person who steps into the arena when owners need something built, rebuilt, or taken somewhere it’s never been.
I work as a Fractional COO for Restaurant and Hotel Brands that are profitable, respected, and over-reliant on ownership. My role is to help founders move from being the bottleneck to becoming the leader their business needs to grow.
How We Work Together.
I don’t parachute in with generic advice or operate adjacent to your business like a consultant. I partner directly with ownership at growth inflection points — when the next phase requires stronger leadership, clearer direction, and disciplined execution.
The structure is repeatable. My execution is tailored.
Within the first two weeks, we have the hard conversation most leaders know needs to happen. That sets the tone for all we do together.
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I begin with a comprehensive Business & Market Assessment to determine what’s working, what’s broken, and what’s being avoided — across operations, financial performance, leadership capability, customer behavior, and brand positioning.
Within 30–45 days, we establish clarity on where you are and where you need to go.
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Shortly after the assessment, we translate insight into a clear, actionable Growth Plan — defining long-term objectives, cultural standards, brand positioning, leadership systems, and financial priorities.
A practical plan ownership and leadership believe in — and can execute.
This is where uncertainty turns into direction.
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Over the following months, I work alongside ownership and senior leaders to install the plan into the business — strengthening leadership behavior, tightening companywide systems, sharpening decision clarity, and reducing owner dependency without sacrificing culture.
I don’t manage staff or run day-to-day operations. I build leaders who can.
What Changes When We Work Together
Within 60 days, owners gain:
Clear priorities instead of decision fatigue
Leadership meetings that drive action
Fewer fires on the owner’s desk
Teams that know what “great” looks like — and are held to it
A renewed sense of control, confidence, and motivation without micromanagement
What This Requires from Owners.
This engagement is not passive. It requires:
Direct collaboration with Ownership.
A willingness to be challenged.
Consistent execution, even when it’s uncomfortable.
To ensure change endures, I work directly with ownership for a minimum of six-months.
Strategy, Operations, Culture — Aligned.
Some executives can elevate a brand.
Some can improve operational performance.
Very few can do both — without damaging culture.
That’s where I come in. I partner with owners to:
+ Clarify direction and priorities
+ Install leadership structure, cadence, and accountability
+ Improve margins and execution
+ Build teams that perform without constant owner intervention
All while protecting the guest experience and culture that made the business worth scaling in the first place.
Experience That Delivers Results.
I’ve partnered with owners to launch and scale 45+ hospitality ventures, professionalized multi-unit operations, and built leadership systems that improve performance and reduce owner dependency.
My work spans restaurants, bars, boutique hotels, and emerging hospitality platforms — alongside founders, operators, and private equity groups navigating growth inflection points and the transition from founder-led to professionally run organizations.
I’ve led through recessions, a banking crisis, and a pandemic — consistently improving profitability, operational discipline, and long-term enterprise value.
For a deeper look at how I think, lead, and operate, explore my background here.
Selected Work & Operating Experience
Across restaurants, boutique hotels, and emerging hospitality ventures, I’ve worked alongside owners and operators at critical growth inflection points.
Who It Is (and Is Not) For.
I typically work with:
Restaurant and boutique hotel groups with 3–10+ locations
Brands generating $8M+ in revenue
Owners ready to professionalize and scale
Leadership teams open to honest conversations and real change
I’m not the right fit if you’re looking for:
Day-to-day management
A consultant to “review and advise” without execution
Help with scheduling, HR paperwork, or firefighting
Building Something Bigger.
Alongside my Fractional COO work, I’m also the Founder of an early-stage, category-defining hospitality venture focused on the future of Modern Farm-Stay Hospitality.
I’m applying the same strategic, operational, and brand-building discipline I bring to my clients to build a scalable hospitality company of my own — one designed around land stewardship, modern guest expectations, and disciplined execution.
This founder lens informs everything I do as an operator.
If your business has outgrown the way it’s being run (or you’re ready to take things to the next level) — and you’re ready for leadership with clarity, discipline, and confidence — let’s talk.